Web Application Development. Mobile Application Development. SEO

Search Engine Optimization

We take a multi-faceted approach to creating visibility for your brand on search engines like Google or Bing, by developing a customized search engine optimization strategy tailored to your needs. Each industry, be it nutraceuticals or an up and coming brand, requires a custom approach based on the level of competition and immediate needs of the business. We will perform specific industry analysis to determine the right course of action.

Just the Facts An estimated 81% of users worldwide utilize the Internet to research products. Search Engines are the starting point for 74% of online shoppers. 75% of users never go past the first page of search results. More then 200 billion searches are made per month

Is your existing web site fresh?

Fresh and up to date information on web site compels your visitors to visit your web site every day and bring great amount of traffic to your web site. Thus, a web site needs to be a fresh and up to date with latest information.

Is it compatible with all the web browsers?

Numbers of web sites on the Internet are not compatible with different browsers that are commonly used by the visitors. Thus, a web site should be compactable with the various common browsers like Microsoft Internet Explorer, Mozilla Firefox, Google Chrome and Netscape Navigator etc.

Is it having a professional look and feel?

Your web site should have professional look and feel which means uniform color sense, use of proper CSS, placement of images, graphics, animation, proper tag use, title description, meta tags etc which gives an professional appeal to a web site and strong appeal to visitor

Is it Search Engine friendly?

Search Engine friendliness is must in today’s Internet scenario if you really want to stand in the competition, your web site content richness, implementation of search engine optimization techniques to various web pages with various meta tag and relevant keyword richness enable your web site to score good on engine parameters from where potential customer would come to you.

Is it user friendly?

Another important question does your web site provide an ease to the visitor for looking information he/she is interested, does your website navigation pattern, proper placement of images graphics or animation is easy enough that a visitor is hooked to it. Thus, one of web site success key factor is user friendliness.

Is it giving you business?

Yeah!!! This is the question around which entire story of online business revolve, does your web site gives you business. If not! Then you have to think why and you have to start from the scratch to understand the basics and identity the loopholes, so that you can make efforts to rectify it and make your web site a success story.

Answering honestly the above few questions if you score less than 30 to 20 % on scale of 10, then we recommend you redesigning of web site strongly.

Redesigning a website is not a costly affair, but can be a highly effective way of enhancing your corporate identity and increasing you business sales.

Web site re-design process Analysis of Existing web site

First and the foremost step in the process of web site redesign, get the professional opinion on your current web site and analyze the inputs, so that analysis report provide an base for the redesign of your new web site.

Analysis of Competitors web sites

Put your heads together to search and analyze the strengths and weakness of the competitor web site.

Target Audience Research

After analysis of the competitors web site, search for your target audience for which your web site.

Content writing for new web site

Most important step in today’s search engine scenario, good content of the web site is a key for success, get assistance for professional content writer, who will write content with reference to your products and services in a way that content will cover audience of all age group and various business domains.

Professional look and feel

Web site themes, color sense, look and feel, selection of images, animation or graphics have to proper keeping various pixel resolutions in mind.

Going Organic with SEO

Simply put, creating a presence organically gives your brand limitless opportunities to drive in traffic. Cementing your position online and building the right momentum will keep you firmly atop the world's search engines. Unlike a brick and mortar store that operates from 9-5, your website never closes. As a result, making sure that you rank higher every time users search for your products and services will lead to increased opportunities for revenue generation. If you want to make money in the long run, then SEO is the right strategy for your business.

SEO Brand Strategy

Even if you currently don't show up on the first hundred pages of Google, we have the ability get your website ranked, generate leads, and help you make money. Our approach to SEO allows for seamless adjustments to your custom strategy throughout the campaign, and reallocates resources to areas that need strengthening.

A directory is organized into categories and subcategories. Each directory has a different hierarchical structure (i.e. category layout), and each one has its own set of submission guidelines. Human editors review each directory submission and evaluate the site’s quality and relevance. Success only comes when you submit a high quality site to the proper category.

The Web Site Audit:

Search Engine Optimization begins with making sure that your website is built up to code to identify your web pages are properly indexed by Google and other engines. Our technical staff will conduct a thorough evaluation and prepare a list of recommendations to ensure that the site's structure will complement the future SEO work.

The Market and Industry Analysis:

Scanning the environment is an essential step to marking the strategies your competition has used to attain optimal rankings. This includes analyzing content creation, pinpointing links that will bring value, and developing a preliminary list of keywords based on competitive rankings.

Keyword Research:

Our team will dig even further to determine which keywords not only have the highest volume of searches, but have the potential to bring the biggest Return On Investment (ROI).

Your Strategy Development:

We will develop a plan of action based on keyword-rich content creation, link building, and strategic interlinking. Content marketing is currently vital, and link popularity will send the right signals to search engines to get you found.

The conversations that run and drive Social Media require a genuine and dedicated approach. Just because you have the latest tool doesn’t mean you can throw the same marketing at them. You must listen and participate. The audience is now smarter and more approachable and new numerous networks are making their attention thin. We must humanize brands, speak to them at a level they understand, create loyalty and earn their business.

We Will:

Learn all about you and your business. We’ll find the gaps.
Brainstorm ideas and activities to “socialize” your business.
Research what your competitors are up on the social web.
Formulate specific and measurable goals for your business.
Set up profiles at Facebook, LinkedIn or Twitter and supply actionable and simple tactics for using these tools.
Increase your brand visibility
Increase your influence within your target market
Increase your website/blog traffic
Start building a brand that people will remember and pay for.

The objective of our search engine marketing campaign is not just to deliver better rankings it’s to generate traffic to your website. We offer search engine advertising packages with the following features as standard:

Dedicated well experienced campaign managers
No account set up fee
Professional creation and optimization of online ads
Ads served alongside results from Google search engine
Geo-targeting of ads to users within your targeted geographic business area
Compilation of highly-targeted keywords relevant to your business
Strong reporting system on your website campaign performance

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